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The problem with groups

Michael Hallsworth and Mark Egan, writing for the Behavaioural Insights Team (BIT) look at the impact group membership has on behaviour.

Studies have identified that when part of a group, individuals tend to agree with the majority for fear of displeasing others. This weakens decision-making.  To read a brief overview of this article and to get the link to the full article please login to the Members Area.