HomeThe Path to Patient Centricity: Closing the ‘How’ Gap

The Path to Patient Centricity: Closing the ‘How’ Gap

Gareth Phillips from Ipsos & John Elliott from The Aurora Project/Excellerate have produced the 2nd Annual Patient Centricity Benchmark Survey report.

The pharmaceutical industry has undertaken a paradigm shift from being primarily molecule focussed, towards reconciling the costs of innovation against the willingness of the market to pay.  However, another more fundamental shift is taking place; patient centricity,

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