HomeThe illusion of similarity (or naïve realism)

The illusion of similarity (or naïve realism)

Michael Hallsworth and Mark Egan, writing for the Behavioural Insights Team (BIT), explore the concept of “illusion of similarity”.  This behaviour leads policy makers to over-estimate the number of people who share their beliefs or opinions, and thus may lead them to over-estimate public support for a policy.  To read more about the impacts of this behaviour and to get the link to the full article please login to the Members Area.