HomeData sharing and the importance of choice architecture in healthcare: new results

Data sharing and the importance of choice architecture in healthcare: new results

Hugo Harper, Mark Egan, Pieter Cornel, Annabelle Wittels and Janna Ter Meer have produced a new report for the Behavioural Insights Team (BIT) which demonstrates the importance of the way we phrase questions when seeking to develop government policy. Using our understanding of our NHS data sharing choices,  the team demonstrated that testing understanding before releasing a questionnaire is vital to achieve reliable results.

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